Los Angeles: Investor’s Business Daily. Jobs also introduced a new company philosophy where employees only have to work within specific areas of competence (Mallin, 2011). "Comparative Study of Business Strategy for Apple and Samsung." Apple is an American corporation that designs, manufactures and sells electronics, computer hardware and software, and personal computers. The high level of brand awareness received by Samsung was part of a two-fold strategy designed by Samsung (as a motivator to sponsor the Olympic Games). It promotes through TVCs. Deagon, B. These alliances were aimed at developing a superior computer technology, which was going to incorporate Apple’s software and IBM’s (and Motorola’s) hardware competencies. This conviction by Samsung’s management is considered an unpopular strategy but the company bets its billions that it can make the strategy work. Samsung’s employees therefore gained from the sports sponsorship in this manner. Most of Apple’s products were initially produced in America but due to increased globalization and the proliferation of production opportunities elsewhere, Apple’s products are currently produced in other parts of the world. Samsung on the other hand hopes to attract and retain the best human resource by providing the best working terms possible. This revelation came after Apple opened itself to other organizations such as ABC nightline to be part of the company’s supply chain after the new company CEO adopted an open policy to the company’s associations (Mallin, 2011). When reviewing the history of Apple, it is evident that this attitude permeated Since the company started business in the 70s, it has created a lot of buzz. Germany, Netherlands, South Korea and Australia are just some of the countries that have played host to the battle of supremacy between Apple inc. and Samsung electronics (Deagon, 2011, p. 1). “Nike makes some of the best products in the world – products that you lust after, absolutely beautiful stunning products. Offering their customers a low-cost alternative to Samsung and Apple helped them to carve out a position in the mind of their audience and establish themselves in the industry. Identify the competitive behaviour responses of Tesco to build … This aspect has already been highlighted in this paper as one area of Apple’s key competence areas. As noted in previous sections of this paper, other technological giants like Samsung and Sony have had a strong foothold in this market and they are expected to counter Apple’s venture into the television market through their pocket-friendly pricing strategy. There is also a strong similarity between Apple human resource strategy and Samsung’s human resource strategy. However, with increased business opportunities comes more competition. This observation is true because of the leading status of the US market on the international front. Samsung gear and other smart watches are rising competitors to Iwatch although Iwatch still holds a majority market share. In the Olympic Games of the year, 2000, Samsung displayed its products in this manner. The two companies have tried repeatedly to reach an amicable agreement, to no avail. Apple does not have the same level of online presence as Samsung and neither does it have the type of sponsorships Samsung enjoys. For example, the company limits the number of vacations its employees can take within their working life. Some of these ways have been perceived to be unpopular but so far, Samsung does not show any apology for adopting some of these unpopular ways. The inclusion of such data is supported by the qualitative research design. Maintaining Brand Reputation & Loyalty The need to continuously develop and implement new differentiation strategies to sustain competitive advantage d) B) For instance, consumer tastes, preferences and needs may change to reflect a new set of wants that companies have to conform to. The same concept used to enlarge the ipad phone will also be used in the Apple television (Jason, 2011). For instance, the company has properly understood its Korean market and is taking advantage of the existing market opportunities in its primary market. Another key difference between Apple and Samsungs production strategies is the focus on the hardware and Software markets. This knowledge is useful in understanding the intricacies between the two companies. Apple’s business strategy has proved successful over the recent past. The company consequently made many millionaires – a development that elevates it above many of its rivals who have also conducted IPOs in the past. Form the above analysis, we can see that Apple and Samsung differ in the manner they implement their production strategies. New product designs were complemented by the introduction of new product designers to increase the scope of Samsung’s product design to meet the standards of the highest level of product designs (Henny, 2003). The same scenario also applies to Apple Inc. because focus will only be given to its electronics segment and not other un-affiliated businesses. A positive brand image (characterized by improved quality and better pricing) works for the company and consumers alike because the company enjoys improved profitability while the consumers enjoy improved product quality. Observes that Samsung ’ s international marketing strategies are perceived to be disastrous in design! 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