Having determined a goal, the content must include multiple, clear calls-to-action. using long-form content is that it allows readers to get more information out of reading a single long-form article or blog post. Take quizzes, for example. integrate press releases into their content strategy. Creating an optimal content marketing strategy is essential. Content marketing is crucial to any marketing strategy, mainly because it helps provide answers to some of the most pressing questions of your target demographic. “Do Infographics Increase Reading Comprehension and Recall? They’re pretty easy to understand. Nowadays people monetize their posts and make a living out of it. The frequency of your posts can turn out to be crucial for your business. An ad break follows. If you need to create more content, there is your list of options: 81% of marketers say video content is the most difficult kind of content to create. “8 Interactive Content Statistics to Guide Your Marketing Spend in 2017.” https://www.business2community.com/content-marketing/8-interactive-content-statistics-guide-marketing-spend-2017-01855508, Shannon, J. What we refer to as content in a content marketing strategy can be anything from written content, such as blog posts, articles, guest posts, ebooks, newsletters, etc., to visual content such as infographics and videos that are posted on social media platforms and the company’s own website. You watch a program. According to statistics on content marketing channels, when it comes to the type of content that is being favored by businesses, it has been found that more and more businesses are turning towards social media content, which makes up for 95% of the total content created as part of their content marketing strategy. We keep our focus on tightly integrating (or MESHing) lead generation, inbound, and outbound methodologies. This is interactive video. (2019). worldwide intend to spend more on content creation. Creating an optimal content marketing strategy is essential. Interacting with your clients is essential, so don’t miss the opportunities that content marketing has to offer. It’ll keep prospects and customers coming back for more. The important thing to make a note of is almost ANY business out there can benefit from a good content marketing strategy. It generates more conversions and click-throughs. Content marketing strategy is putting out content and having a strategy to promote it. For now, let’s focus on a handful of types. After surveying hundreds of online marketers, we were able to put together the following visual content marketing statistics for 2020. 88% of marketers believe in the power of interactive content to be the differentiator between similar brands. Contests are among the oldest forms of interactive marketing. reduce their traditional marketing budget in favor of digital marketing. https://blog.touchify.co/en/interactive-content-marketing-statistics-and-trends, McCoy, E. (2017, September). If you are new to the game, then there’s no need to panic; all you need are these top content marketing statistics to find out how content marketing works and how it can benefit your business. As a result, “Facebook became London Drugs’s ‘#1 source of website traffic referral.’”. There’s not much to interactive calculators. Internet Users Everywhere Enjoy Video Content. It has been found that headlines that are longer than 14 words on average get 5X more backlinks. Engagement can be driven in a variety of ways when it comes to interactive content. Find out what works and invest your time and energy to do it well! For example, a drugstore based in Canada, London Drugs, in their “Summer Contest #3, they offered a chance to win a $250 gift card to any of its locations to participants that merely submitted their e-mail address. Don’t count on luck! That’s how you become a respected part of your industry. In marketing, we talk about and read articles centered on creating value, but what does that... Getting ready to write involves more than sketching out an outline. Basically, content marketing statistics show that content marketing is most effective if you are able to create content that helps solve specific problems that your target customers face. Studies indicate that at least 75% of consumers aged between 18 and 34 watch video content at least once a day. Basically. (2017). https://www.business2community.com/content-marketing/how-interactive-content-can-help-generate-leads-02249594. They reaped from those efforts—according to LearnG2.com, witnessing “800+ conversions at a 41 percent conversion rate.”. The program will literally not continue without action on your part. This process is known as branching. It’s that easy. The message is loud and clear, guys. 5. Facebook follows closely at number 3. You may be a business owner, an entrepreneur, or a freelance blogger. So if profits are reinvested, gamification can really excel. (2018, May). Before viewing the interactive content you may need to download Adobe SVG viewer or Adobe Flash Player, and ensure your browser is compatible. If you need a diversified content marketing strategy, there are plenty of options. In fact, interactive content does more than merely grab the audience’s attention. You create great content, you become a leader – and you attract your audience. 80% of online visitors watch a video only 20% read the content. The lure of social media marketing is irresistible: In a nutshell, the most important content for marketers is video and blog posts. “The Times They Are a-Changin.”... Knowing why your audience should care about your content is essential to adding value to it. Together they form a synergy that has changed the digital marketing world. Interactive content generates a greater rate of engagement, resulting in improved data quality. Long-form articles and blogs of over 3,000 words receive 3x more traffic. “ How Interactive Content Can Help Generate Leads”. 4/5 of marketers think interactive content engages readers. “Gamification: Educate, Engage, Entertain Infographic.” https://elearninginfographics.com/gamification-educate-engage-entertain-infographic/, eMarketer. allows the audience to respond to what you are offering them. Centers for Disease Control and Prevention. • By the year 2020, there will be 15 people aged 65 and over for every new baby born. For example, the NY Times released an interactive calculator that computed the amount you’d get back as a result to the changes in the U.S. tax code in 2017. One of the benefits of content marketing using long-form content is that it allows readers to get more information out of reading a single long-form article or blog post. CDC twenty four seven. (2019). 13. The more content you put out there – the better for you! Using that information, BBC shows you how much the earth has changed in your lifetime. Consider the following from ELEARNINGinfographics.com: This means gamification is a viable market. CAGR, according to Investopedia, is “the rate of return that would be required for an investment to grow from its beginning balance to its ending balance, assuming the profits were reinvested at the end of each year of the investment’s lifespan.”. set the highest priority to content creation. Video game designer, Gamify, offers an excellent example of this. Submit. Check out content marketing statistics 2020! show that content marketing is most effective if you are able to create content that helps solve specific problems that your target customers face. “The State of Interactive Content Marketing: Statistics and Trends.” https://www.demandgenreport.com/resources/infographics/the-state-of-interactive-content-marketing-statistics-and-trends, Dubey, E. (2019, May). It isn’t just for kids, tweens, and teens. Interactive content engages readers more than chunks of boring text. Enjoying content marketing stats? Before we start with our stats, have a look around first: 92% of marketers and businesses report content as a valuable business asset. Content marketing can be great for almost every business under the sun. show video is the future of marketing. Take action and make the best out of that information. The point is that their prize was relevant. Introduction to Statistics is a resource for learning and teaching introductory statistics. say they believe in quality written content as the best content marketing strategy. Whether you are an established organization or an up-and-coming startup, using various types of content marketing can help your business grow and reach that bottom line. But with so many choices of interactive content out there, it paints the picture that it’s complex. 45.5% use Facebook and Instagram to an equal extent,” according to easypromos. In 2020, AI technology, video, voice search, and interactive content will be among the most prominent trends. The difference between all of them is the level of immersion. is such a big deal in 2020. Content marketing statistics for ecommerce. The coronavirus pandemic has sickened more than 91,602,200 people, according to official counts. The prize was a NO/NO® Solar Seed Ball Mini Snowman Head Feeder, Perky-Pet® Notebook, and Cardinal Hanging Hook. https://medium.com/@jcron_89878/what-is-gamification-how-it-works-how-it-can-help-your-business-19f98f1a9d4e, Demand Gen Report. Speaking of calculations, interactive calculators, like interactive infographics, are pretty straight-forward. Count on content marketing statistics! This work is in the public domain. 45% of organizations admit that their main concern is the social media algorithm changes. Manchester, NH 03101 Most B2B marketers are now using content marketing to achieve their top-of-funnel goals. To reach your audience through content marketing, create engaging content and spread it around. This is because there’s more involved in creating interactive content than static content. It has been found that the percentage of businesses that document their content marketing strategy has grown over the past few years to 69%. 7. . Marketers today create content for multiple audience segments — marketing to three audience segments is most common. It offers something to every kind of audience, and it is highly personalized, compared to most other approaches. Since Bandersnatch's success, the entertainment industry and brands have continued to jump on the interactive content bandwagon with high-priced AR/VR and even video-game based campaigns. For product-related businesses, the most important thing is to use content marketing to demonstrate how awesome your product is. 9/10 of marketers said interactive content can be great for buyer education, in comparison to just 70% for static content. The more content you post on blogs – the more traffic and engagement you can expect. When it comes to SEO and content statistics, the top two types of content used by businesses for content marketing are social media content (95%) and blog posts (89%). in terms of leads than outbound marketing. Content can be made interactive by incorporating an interactive video, slideshow, survey, tool, calculator among other elements. Importance of Interactive Content. As the Junior Copywriter at MESH, Jayme brings a quality craftsmanship and artistry to assignments he creates, as well as a bit of motion to the office as a freestyle dancer. (2018, April). 11 Interactive Marketing Examples That Inspire, Engage, and Convert.” https://www.shortstack.com/blog/11-interactive-marketing-examples-that-inspire-engage-and-convert/, Business News Daily. On the other hand, there’s traditional marketing, which is not personalized at all. While on average B2C businesses and marketers dedicate just up to 26% of their total marketing budget to content marketing, research has found that only those businesses and marketers that put aside at least 40% of their total marketing budget for content marketing are successful. That’s how you become a respected part of your industry. Yup! Many marketers shy away from it for that very reason. Around six out every ten brands use infographics in their marketing. This means if you do interactive content, to get the results you want, it’s important to create your content well. Out of these three, we mostly specialize in Everything. The results bore out that “66.8% of giveaway organizers who answered the survey run giveaways on more than one network. This report defines the Top 2 respondents (extremely/very) as “most successful” or “top performers,” and the Bottom 2 Content Accuracy rating: 5 ... 10 times more likely than women to commit murder. It’s about establishing a two-way conversation. BBC does a great job with this in “Your Life On Earth.” This example showcases personalized results based on data you enter, such as your sex, birthday, or height. This means that interactive content has a time and place. Consistent with the interactive calculators by the NY Times and mtnonline.com, this calculator by Earthday adjusts its computations based on the information you enter in real-time. The, AR is the same thing as VR, minus the headset. “Gamification Case Studies 2019 Examples”. That’s why the experience interactive content provides is so valuable. Content marketing allows the audience to respond to what you are offering them. “20+ Infographic Statistics & Facts For 2020.”https://venngage.com/blog/infographic-statistics/, Moeller, S. (2018, August). Getting lost is never easy, and the process of getting lost can take the form of wandering until you latch onto something familiar. Before we move on, there is an important question content marketers often ask themselves: Answer: As often as you are able to produce quality content! The use of games in marketing and other industries is also known as gamification. https://www.businesswire.com/news/home/20190813005394/en/Global-Gamification-Market-2019-2023-30-CAGR-Projection, Ceros. You create great content, you become a leader – and you attract your audience. Although this seems to run counter to my argument here, it actually reinforces it. Marketers wish to invest in quality content. 26% of the total marketing budget of B2C marketers, 21 Mind-Blowing WeChat Statistics in 2021, Internet of Things Statistics, Facts & Predictions [2020’s Update], Crucial Twitter Statistics, Facts and Predictions in 2020. Mobile internet users account for 91 percent of the global online population. Video continues to be one of the most effective elements in a digital marketing strategy as we roll into 2020 — and with good reason. however, marketers have the advantage of reaching their particular audience on a deeper level. Both B2B and B2C marketers love content marketing nowadays even for that reason alone. 30 Content Marketing Tools to Grow by 250,000+ Visits. They asked about giveaways and contests—specifically how much the participants did them, which platforms they used, etc. Now that those are out of the way, let’s start by looking at a few general interactive content statistics before moving on to these four types. 16., 17, and 18. are clear that more frequent blog posts boost engagement. For instance, Buzzfeed’s interactive quiz, “Sorry Olds, Only Gen Z Can Make It Through This High School Quiz.” is an interactive video quiz. We can always use better productivity – there’s always another boundary to push. This can be done through 360° video, virtual reality, augmented reality, and interactive videos. (2017, March). Since buyers nowadays are constantly looking for informative content that will make their lives easier, creating and delivering high-quality, informative, and relevant content can help you position your brand as an authority in your particular niche, which, in turn, helps attract more customers. Today, content marketing in all its forms is considered to be the backbone of any successful marketing strategy, regardless of the size of the company or the niche it operates in. 36.7% of marketers say that creating engaging visual content remains their greatest challenge. “How an Interactive Calculator Generated 11,592 Qualified Leads”. Organizations started realizing the potential of corporate blogs back during the early 2000s. and why they are so important in 2020. Saving Lives, Protecting People Centers for Disease Control and Prevention. Its purpose is to evaluate the quality of an Airbnb listing. “20 Examples of Truly Engaging Interactive Content (Updated).” https://buzzsumo.com/blog/20-examples-truly-engaging-interactive-content/, Nuckols, B. Content marketing statistics about ROI say 59% of B2B marketers identify email as their most effective channel in terms of revenue generation. Your intuition is like a compressed lump of wisdom gained through your life experiences and learnings. Yes, B2B content marketing statistics 2019 are clear that more frequent blog posts boost engagement. On average, 2.72 % of eCommerce website visits get converted into sales. Studies indicate that at least 75% of consumers aged between 18 and 34 watch video content at least once a day. Success comes with. The latest statistics show that as many as 87 percent of marketers use email marketing to disseminate their content (Content Marketing Institute, 2019). We help you understand the hidden levers that impact your customers’ buying decision process, develop the right marketing strategy for your unique business case, and effectively execute and measure all aspects of your Account-Based Marketing program. By posting more often, you build up trust and credibility. Hm… let’s see: Facebook, YouTube, Instagram, Snapchat, Tumblr, Pinterest, and so many others. 23. If you continue to use this site we will assume that you are happy with it. After surveying hundreds of online marketers, we were able to put together the following visual content marketing statistics for 2020. 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018). Their Data Usage Calculator, as with the NY Times example, is simple. Save my name, email, and website in this browser for the next time I comment. , this makes sense since it is not always possible to convey the contents of an article or blog in a few words. Almost 3 out of 4 people will recommend a brand based on whether or not they offer giveaways and competitions. We use cookies to ensure that we give you the best experience on our website. 56% of businesses worldwide intend to spend more on content creation. It offers something to every kind of audience, and it is highly personalized, compared to most other approaches. Everyone sees the same billboards and pay-per-click ads and hears the same commercials on TV and radio. We are a team of tech (and otherwise) enthusiasts, determined to find the Answers to the Ultimate Questions of Life, the Universe, and Everything. Let’s update ourselves together on the. Budget and financing are always the factors that give you a reality check when devising your content marketing strategy. The figures in the infographic are computed before your eyes. This makes email the third most popular distribution channel, just behind social media at 91 percent … What does it mean to have value? 90% information transmitted to brain is visual and visuals are processed 60000 X faster in the brain than text. Clients actually expect you to give them that experience! “29 Infographic Statistics You Need to Know in 2020” https://visme.co/blog/infographic-statistics/, Outgrow. The efficiency of your content marketing strategy, on the other hand, can be divided into a couple of categories. 25-34 year olds watched the most online videos, with adult males spending 40% more time watching videos on the internet than females. According to FinancesOnline, “the conversion rate for companies that use gamification is 700%.”. This makes it one of the most attractive options for a successful content marketing strategy. 33. (2020, February). Today we are here to discuss content marketing statistics and why they are so important in 2020. use content marketing as a part of their marketing strategy. “Top Gamification Statistics of 2020: Next Level Gaming.” https://review42.com/gamification-statistics/, Mahesh, S. (2015, December). https://www.businessnewsdaily.com/4541-gamification.html, BusinessWire. plan to invest more in content marketing (FYI, digital marketing comes second with 57%). Bandersnatch followed a character named Stefan , a tormented game developer who was forced to make a number of simple and tough decisions to release a video game. It can be to promote a product or a service. 3 Every year, about 805,000 Americans have a heart attack. Examples and Benefits to Guide Your Strategy”. Organizations tend to spend more and more on content marketing. Learn how to interact with content right from your browser. https://uplandsoftware.com/kapost/resources/blog/interactive-content-examples-benefits/, Wishpond. ... 2020.08.17. What’s really surprising is that the use of email newsletters is still high at 81%, which means that the use of emails for marketing is still very much alive even if the primary focus remains on social media content creation. In fact, Visme cites 90% of the information transmitted to the brain is visual in nature of the information transmitted to our brains is visual, with the brain processing visual cues 60,000 times faster than textual ones. ... Bracketology (Interactive) Test your knowledge of the relative populations of different geographic areas using an interactive … “Customer Engagement Using Interactive Content”. set priority to content quality over quantity. Although they allow customers to have an ad-free subscription, those who choose to have commercials get to experience. Still not sold on gamification to power or boost your marketing? Don’t miss out on the great opportunities it offers. VR involves headsets. But contests need two things to be successful: This contest from bird feeder company, Perky Pet, featured a specific prize that would attract a particular type of person relevant to its business. Perhaps that’s why the Corporate Annual Growth Rate (CAGR) is expected to rise by a margin of over 30% compared to 2019. “10 Statistics That Prove Interactive Content is the Future of Digital Marketing.” https://outgrow.co/blog/interactive-content-future, Outgrow. , the top two types of content used by businesses for content marketing are social media content (95%) and blog posts (89%). 1. For instance, this interactive infographic calculates how long it would take hedge fund- manager billionaire, John Paulson, to earn your annual income. Instead, AR is primarily used with a smartphone, and with a projected, Interactive video involves audience participation to continue. No wonder interactive content like this calculator has an 80% conversion rate! In other words, the more posts – the better your chances of making a sale! Search. To create value and trust, facts, statistics and quotes could be included in content. B2B ecommerce sales are growing at a faster rate than B2C ecommerce sales and … is the King of marketing nowadays. Are you consuming analytics on Tableau Server or Tableau Online? 603.809.4164. eMarketer has found that six out of every ten B2B marketers cite lead generation as their biggest challenge in marketing—something interactive content is good at. Boston’s Content and Digital Marketing Agency, greater rate of engagement, resulting in improved data quality, Get Paid For Your Pad: How to Maximize Profit From Your Airbnb Listing, “Facebook became London Drugs’s ‘#1 source of website traffic referral.’”, The Importance of Planning in the Content Creation Process, 25 Interactive Content Statistics for 2021. You input information; you receive a calculation. Content marketing is about long-term ROI. 360° video has the ability to look in every direction, but not be able to move. Publishing on only one platform isn’t enough if you want to cast a wide net for your audience. – “How many people read my article?” or “How many people saw my video?”, – “Do consumers share my content with others?”, Answer: As often as you are able to produce. According to Buzzsumo, “the number of interactive posts has increased by 33 percent, but the average number of shares has fallen by 62 percent.”. Since buyers nowadays are constantly looking for informative content that will make their lives easier, creating and delivering high-quality, informative, and relevant content can help you position your brand as an authority in your particular niche, which, in turn, helps attract more customers. According to. You input information, you get calculations sent back to you. It comes in many forms, from interactive video, to assessments, to interactive eBooks and beyond—the point is that there’s much to choose from. While this might not show up in all. 540 North Commercial St, Ste 308 It’s not an easy job to assess the exact content marketing ROI. But the organic traffic that content marketing will guarantee you will pay off. But other interactive infographics don’t rely on inputting information for personalized results. 70% of marketers say interactive content is … Download gold price historical data from 1970 to 2020 and get the live gold spot price in 12 currencies and 6 weights. Clients actually expect you to give them that experience! Contrary to popular belief, coming up with a content marketing strategy isn’t that difficult. If stealing picnic baskets from hikers in a national park isn’t your thing, you’d be smarter than the average marketer to use interactive content. It will take 270 electoral votes to win the 2020 presidential election. “What Is Gamification, How it Works & How It Can Help Your Business”. You being shown the numbers on just how much you pollute is enough to drive behavior and action. There are four common types of interactive content that we’ll hone-in on in this blog, which are: Interactive infographics are just like static infographics in that it’s essentially a chart with a collection of useful information. . say they use ways to analyze the performance of their blog. Another interactive calculator example is for mtnonline.com, which is a telecommunications company operating out of Nigeria. That means content creators have to make interactive videos for each choice made by the user. (2020). “Why Interactive Content Is The Best Way To Captivate A Millennial Audience”. “Survey: How Brands Use Giveaways Today.” https://www.easypromosapp.com/blog/en/2019/01/survey-how-brands-use-social-media-giveaways-today/, Lynkova, D. (2019, August). https://www.gamify.com/gamification-blog/7-successful-gamification-case-studies-and-what-made-them-so-effective, Statista. Well: Blogging is not a hobby anymore. When it comes to the types of content marketing that are most successful, recent studies have found that millennials are the generation that is consuming the most video content. Stay tuned, there’s more: If you need to know your content marketing ROI statistics, then there’s really only one way of doing that. Videos added to email content can increase click rates by 300%. , then there’s really only one way of doing that. Speaking of, nearly 80% of marketers agree that interactive content can prove their worth time and time again. “Interactive Content Marketing – Statistics and Trends”. If you’ve ever done content marketing, you know it can be as testing as climbing a mountain peak. Keeping the, in mind, we are going to take a quick look at some of the most important. But the main challenge lies in being consistent in maintaining the high level of quality that your customers demand in the content you create. “Maximize Online Advertising with HTML5”. For example, the authors of Get Paid For Your Pad: How to Maximize Profit From Your Airbnb Listing, compiled an interactive calculator. Let’s ask ourselves some fundamental questions: Just answering those simple questions will tell you how you’re doing in great detail! Contests are a great way to involve the customer in a variety of marketing functions from customer engagement to brand loyalty. According to the state of the content marketing industry, facts point that the best way to promote your products or services is using content marketing.